Research, Analytics & Consulting Solutions
Providing quality services to public television since 1979
We want to keep you updated on the most current information on the potential loss of funding for the Corporation for Public Broadcasting (CPB), which will impact your local public television & radio stations. Earlier this week, it was widely reported that the administration attempted to remove three of the five CPB board members. In turn, the CPB sued the administration, contending that the President does not have the power to take these actions.
On Thursday, May 1, the administration went ahead with an anticipated executive order aimed at cutting funding for public broadcasters. CPB issued this statement in response on Friday.
While we do not know how this situation will resolve, we do know that a vote to eliminate all CPB funding already allocated for FY26 and FY27 is planned in the coming weeks. If enacted, this change will impact your local public television station’s budget beginning this October. We will continue to keep you updated as we learn more details.
One step you can take right now is to urge Congress to protect funding by taking action at Protect My Public Media, an action network working to support local media. ​
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TRAC is the nation's leading public television audience research firm
​​Our mission is to aid public television professionals to best serve their local markets. Over the past 25 years our research, consulting, and information sharing products have given stations the ability to achieve their goals. Today, we offer custom solutions for every client through high quality, standardized and validated research, and processes to improve local audience engagement.
INSIGHTFUL CONSULTING
TRAC Media Services is the nation's leading public television research firm. Founded in 1979, TRAC has set the standard for insightful consulting for American public television. We conduct surveys, track audience ratings and metrics, analyze pledge audiences, monitor scheduling trends and help schedule stations. TRAC specializes in supporting stations' program schedules, on-air fundraising efforts, underwriting goals, and Passport strategies among other projects.
BECOME A TRAC CLIENT
We monitor viewing trends for all major public television series, including Masterpiece Theatre, NOVA, The PBS Newshour, American Experience, Great Performances, Antiques Roadshow, Frontline, Secrets of the Dead, This Old House, British comedies, Washington Week and NOW.
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TRAC clients include stations in each of the Top 20 public television markets as well as many across the country in mid-sized and smaller markets. Beyond over 100 public television stations and 12 statewide networks, TRAC also support national organizations PBS, American Program Service, NETA, BBC, and Children's Television Workshop among others.
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By becoming a TRAC client, you will gain access to our affordable suite of online services. Our database technology and easy to use client portal website will save time and lower labor costs, helping your station increase efficiency and close more contracts than ever. We offer a variety of services for Programmers, Producers, Station Managers, Development Directors and Fundraisers.
