For more information, contact Keith York at at (520) 299-1866, ext 19 or fill the contact form below.

Services for Producers and Distributors

Of course TRAC provides numbers, but it’s providing the meaning behind the numbers that makes our service stand out. Our staff continually monitors the public television audience. When you have a question, no matter how big or small, we answer it. When a major audience issue confronts public television, we address it. Tap into our 30 years of experience.

  • Understand the ratings jargon such as program cumes and GRPs.
  • Learn about scheduling strategies. (Ratings)
  • Track plays of your program. (Carriage)
  • Use our Listings OnLine tool to show visitors when your program airs.

More than 120 producers use TRAC services.

On-Demand Web Delivery:
  • Program Carriage: System-wide carriage and coverage of PTV programming as provided by Rovi (formerly TV Guide).
  • Multi-Market Program Ratings: Sweep ratings, sweep demographics, overnight ratings and national averages for all Nielsen reportable markets.
  • Overnight Grids: Overnight rating grids for PTV stations in all overnight markets. Full broadcast day ratings reported.
  • Pledge Program Reporting: Overnight pledge counts, gift amounts, and pledge demographics from TRAC’s 15 Pledge Automator markets.
  • Month in Review: A summary of each month’s audiences with a focus on NPS program performance. It also contains research briefs on topics of interest to PTV professionals.
  • FridayFax: A weekly tongue-in-cheek summary of audiences with a focus on local scheduling strategies
  • Custom On-line Reporting: We will tailor website reports to fit client requests.
Consultation and Custom Analysis:

TRAC staff is available for consultation and analysis. We write memos and reports to fit client needs. Client visits and presentations can also be arranged.